Det er The Economist som har kartlagt dette i artikkelen "What America’s largest technology firms are investing in". Noe av det interessante akkurat nå er at alle fem er på jakt etter det neste store innenfor teknologi, og gjør store veddemål på hva de skal leve av fremover, men det er ganske stort sprik i hva de satser på. Ser vi på nye ansettelser, og hva slags profiler de nyansatte har, så satses det på tungt på robotisering (særlig fra Amazon), på selvkjørende biler, helseteknologi, metaverse og fintech.
Noe av det samme går igjen i tallene for hva penger til oppkjøp og investering i andre selskaper går til. Her ser vi også hvordan Amazon satser tung på robotisering og finansteknologi. I det siste området er også Alphabet, som også satser tungt på helseteknologi. Men det mest ensidige selskapet av alle akkurat nå er Facebook/Meta, som ser ut til å vedde tung på at det er VR/AR/Metaverse som er fremtiden:
"In terms of single-mindedness, the clearest signal is Meta’s pursuit of all things metaverse. Of the 13 firms that work in augmented reality (ar) or vr which were bought for a public price, Meta bought eight, including BigBox vr and Downpour Interactive. Apple bought another four, including Next vr and IKinema. But its highest priority by this measure was ai. Of its 22 purchases since 2019 more than half have been ai-related startups.""Take the five investees that make cars. Amazon invested in two, Aurora and Rivian. The latter, in which it has a 20% stake, went public in November and is valued at $67bn. On top of this, last year Amazon bought Zoox, which like Aurora focuses on autonomous vehicles, for $1.3bn. Analysts suspect Amazon’s immediate interest in the sector lies in the possibility of making its delivery service cheaper and more efficient—it has already ordered 100,000 delivery vans from Rivian. The investment may be comparable to the company’s purchase of Kiva Systems, a robotics firm, in 2012. Kiva’s technology now helps Amazon’s warehouses run smoothly.
Google also invested in two self-driving-car companies: Waymo, a firm originally spun out of X, the tech giant’s in-house “moonshot” unit; and Nuro, an autonomous-delivery company. Apple, which in 2019 acquired Drive. ai, a self-driving-car startup, is mostly working on its self-driving cars in-house. Its Project Titan aims to launch a vehicle in 2025. This week Microsoft joined the race, with an investment in Wayve, a London-based self-driving-car firm. Overall, 9% of the investments made by the big tech companies are in cars and mobility,"
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